Organic Marketing Vs. Paid Advertising
Updated: May 10
When it comes to paid advertising on platforms like Facebook, Google, and Instagram, businesses need to understand that they are competing in a bid and auction system. This means that you're competing with other businesses who are also vying for ad space, and the highest bidder is typically the one who will get the most exposure. If you're in a highly competitive industry and other businesses are spending 10 times more than you on ads, it's important to have a strong organic approach and strategy in place. By focusing on building a strong brand and establishing a loyal customer base through organic methods, you can supplement your paid advertising efforts and increase your chances of success in the long run. Remember, paid ads can be effective, but they should always be part of a larger, well-rounded marketing strategy.