AZ Turf & Landscape – Scaling from 3 to 50 Appointments Per Month with Organic SEO

Mar 11

Introduction

AZ Turf & Landscape, a leading provider of landscape and hardscape design, went from just 3 appointments per month to 50 in only 3 months – all through organic SEO strategies with zero paid ads. This case study explores the tactics that helped them dominate their local market and drive consistent leads.

The Challenge

Before working with us, AZ Turf & Landscape faced several challenges:

Low online visibility, making it difficult for potential customers to find them.
Inconsistent lead generation, relying mostly on word-of-mouth referrals.
No structured SEO strategy in place to attract organic search traffic.

The Strategy

To position AZ Turf & Landscape as a local authority in landscaping, we implemented a high-impact SEO and content marketing strategy, focusing on the following key areas:

1. Google My Business (GMB) Optimization

Fully optimized their Google My Business profile with service-based keywords like "hardscape design in Arizona" and "top-rated landscaping near me."
Implemented a review strategy to increase positive ratings and customer trust.
Posted engaging updates, project highlights, and special promotions to boost engagement.

2. Local SEO Domination

Optimized their website with high-intent keywords targeting local homeowners searching for landscaping services.
Created location-based service pages to improve rankings in different cities within their service area.
Enhanced site speed, mobile responsiveness, and on-page SEO for better search rankings.

3. Content Marketing & Authority Building

Developed SEO-driven blog content on topics like "Best Hardscape Design Ideas for Arizona Homes" and "How to Maintain Turf in a Desert Climate."
Created detailed service guides, FAQs, and project showcases to position them as industry experts.
Implemented an internal linking strategy to keep visitors engaged and reduce bounce rates.

4. Lead Generation Without Paid Ads

Utilized social media and organic search to drive targeted traffic to the website.
Encouraged customer engagement through before-and-after project showcases and video testimonials.
Developed an email marketing campaign to nurture leads and convert inquiries into appointments.

The Results

In just 3 months, AZ Turf & Landscape saw game-changing results:

50 appointments per month (up from just 3) 🚀
100% organic lead growth with zero ad spend 🔥
Improved Google rankings for key local search terms
Higher customer engagement on social media and Google My Business

Conclusion

AZ Turf & Landscape’s success is proof that organic SEO and strategic digital marketing can drive massive business growth—even without paid ads. If you’re ready to scale your home service business, let’s create a custom SEO strategy that delivers real results!

📩 Contact us today to dominate your local market!